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 Email Marketing for Sports Tutorial to Avoid Spam Filters 
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Bobcat Wannabe

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Post Email Marketing for Sports Tutorial to Avoid Spam Filters
According to recent studies, more than 80% of emails in the world are spam. In the following article, we will show you how to put yourself on the right side and be part of the 5-20% who succeed and win the hearts of their recipients.

What is spam in e-mailing?
We speak of spam (in French spam) to designate a spam e-mail received without the prior authorization of the recipient. The word spam was used for the first time to designate a spam email in 1994 and was inspired by a Monty Python sketch in which a restaurant only offers dishes based on Spam (a brand of canned meat), the word and the food becoming more and more invasive as the skit.

What are spam filters?
Spam filters are programs that are used to protect mailboxes from spam. To detect these and differentiate them from legitimate emails, spam filters assess a certain number of criteria ranging from precise sentences or words to more technical design elements.

What are blacklists?
Blacklists are a collection of IP addresses and domains that are suspected of spamming. These IPs are blocked and all emails from them are marked as spam. In summary: this is a prison for IP addresses and domains!

There are many black lists. Mail clients use different blacklists but can also share information with each other.

Although it is possible to get out of a blacklist, it is very difficult and for a serious marketer, finding your way around is a disaster. You therefore have to take care of your emails and organize responsible email marketing campaigns!

The rules of responsible email marketing (or how not to end up spamming).
Now that you understand the issues, let us show you how to avoid ending up as spam and organize very high quality email campaigns.

To do to avoid ending up as spam:
Subscribe to a whitelist. A white list is exactly the opposite of a black list. Each IP or domain on this list has free access to the inboxes of recipients using this white list. If you have been accepted on whitelist, but you do not stick to the ethical rules of good emailing, you risk being sent back.

Get permission from your recipients. It is essential to send emails only to contacts who have explicitly given their agreement and indicated that they wish to receive your messages. To do this, use the double-opt-in process: a confirmation email will be sent to your recipients after they have registered with your form. So you prevent abuse and ensure the quality of your address book.
Embrace change! Do not always write the same thing. Spam filters and blacklists notice when identical emails are sent too often and generally assume that a spam robot is behind them.
Go through secure servers. Use professional emailing software for your shipments. Good software will have certifications (for example at Return Path or CSA) which will guarantee you high deliverability.

Leave nothing to chance. Test your emails before sending. A spam test will tell you what the risk is that your emails will be considered spam. This type of test is generally offered by emailing solutions.

Thu May 07, 2020 4:18 pm
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