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 2018 Budget 
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Post 2018 Budget
I was looking around online and found our 2018 budget on our website. Most of it looked pretty normal, but I found one thing that is confusing me.

The athletic budget lists SLC Championships Travel. Surely that isnt talking about Southland Conference travel, right? We dont still have teams in the SLC right?

I am sure I'm missing something here, but it seems odd.

http://www.fss.txstate.edu/budget/budgetnumbers/operbudget.html

Budget
Athletics - Debt Service 2,348,348
Athletics - Utilities 1,337,412
Athletics - Budgetary 150,000
Athletic Director 1,795,048
Strahan Coliseum 1,100,917
SLC Championships Travel 700,000
Athletics - Insurance 295,498
Athletic Director - Bobcat Athletic Association 37,500
Athletics - Maintenance 799,042
Athletics - Gender Equity 17,948
Athletics - Facilities Reserve 545,974
Athletics - Facilities Transfer 1,944,668
Athletics - Carry Forward 695,836
Athletics - FBS Transition 533,284
Strutters 69,977
Athletics - Marketing & Promotions 288,368
Sports Information Director 269,695
Athletic Awards 47,800
Athletic Scholarships 7,517,846
Athletics - Video 74,731
SAAC 30,000
Athletics - Technology 69,190
University Box Office 280,439
Athletic Trainers 332,441
Athletics Business Manager 704,833
Athletics - Benefits 2,317,319
Athletics - Strength and Conditioning 295,907
Baseball 533,327
Basketball - Men's 956,205
Football 3,790,696
Golf - Men's 124,040
Track - Men's 236,226
Basketball - Women's 652,295
Volleyball 295,360
Soccer - Women's 233,430
Golf - Women's 131,603
Tennis - Women's 113,683
Softball - Women's 336,917
Track - Women's 238,377
Cheerleaders 23,500
Bobcat Spirit 5,320
Athletic Development - Bobcat Club 223,000
Athletics Development - Major Gifts 30,000

Total Budgeted Athletic Expenditures 32,524,000

Sources: Athletics Revenue Projection 6,974,000
Athletics Fee 18,211,000
Designated Transfer 5,369,000
Auxiliary Enterprises Transfer 1,970,000

Total Sources of Athletics Funds 32,524,000


Tue Dec 05, 2017 9:06 am
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SuperCat

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Post Re: 2018 Budget
Athletics - Facilities Reserve 545,974
Athletics - Facilities Transfer 1,944,668
Athletics - Carry Forward 695,836
Athletics - FBS Transition 533,284

Anybody know what this is for?


Tue Dec 05, 2017 9:29 am
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Post Re: 2018 Budget
The "SLC Championships" is a holdover line item name. Basically, it is the accounting code for conference championships, but when the line item was created they stupidly named it for the specific conference. It isn't hard to correct that--they just need to do it.

Athletics - Facilities Reserve 545,974

This is probably related to a fiscal policy requirement in which a certain amount of funding has to be withheld in case of revenue loss to support retirement of bonds issued in support of constructing or maintaining facilities. Kind of like a rainy day fund. For example, cities usually have a fiscal policy requiring the city to maintain the equivalent to 25% of expenses in reserve for each revenue fund.

Athletics - Facilities Transfer 1,944,668

This is probably a transfer of income from ticket sales, facilities rental, etc. to support an operating fund. Cities have this to transfer funds from utility enterprise funds to general fund to support administration of the utility (costs of utility billing staff, etc.).

Athletics - Carry Forward 695,836

It is not clear what this line item is without seeing expense details. My guess is these are expenses that crossed fiscal years and, for accounting purposes, were attributed to a single line item.

Athletics - FBS Transition 533,284

This is probably just an itemization of operating costs from the transition, and likely isn't necessary any longer. The amount looks about right to be the additional scholarships.

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Tue Dec 05, 2017 9:43 am
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Post Re: 2018 Budget
Thanks Bleed,

So, basically it's just laziness on their part for not changing the conference to Sun Belt, or dropping the conference name all together?


Tue Dec 05, 2017 10:05 am
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Post Re: 2018 Budget
Athletic Director 1,795,048

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obviously that's not larry's salary, but fuck that's a scary line item. anyone know what that actually is?

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Tue Dec 05, 2017 10:14 am
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Post Re: 2018 Budget
Thanks bleed. Next item up for discussion. Athletics - Marketing & Promotions 288,368. Anybody think we are getting ANY return on our investment here? If we stopped spending that money, would anybody notice?

That number either needs to be in the millions and done correctly or scrapped altogether. The half assed approach wastes more that a quarter mil a year and probably doesn't get a single extra butt in the stands. If you aren't to the level of a major media campaign (we aren't) then the next best option is personal connections. Pick up the phone and call every recent graduate. Ask them to join the bobcat club. Ask them to buy season tickets...or just tickets to one game. Get the athletes out on campus meeting the students and asking for support. Get a list of every club on campus and have a couple of players drop by the a meeting early in the year and ask for support. The only reason that I ever attended my first TXST basketball game was because players were standing out in the quad and personally asked me to come to a game and handed me a schedule.


Tue Dec 05, 2017 10:47 am
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Post Re: 2018 Budget
JustinS09 wrote:
Thanks Bleed,

So, basically it's just laziness on their part for not changing the conference to Sun Belt, or dropping the conference name all together?


I'm not sure I'd label it laziness... I don't work directly in government finance, but there could be a policy in place that makes changing account code names more difficult than it needs to be. When I worked for a state agency, there was a ton of stupid shit policies like those that we had no real ability to change.

At the city level, I think it just involves accounting journal entries & budget notes.

The thing that drives me nuts in marketing/promotions is using outdated methods with limited ability to access metrics to determine effectiveness. You have to have measureables to have an effective marketing program. Specifically, I take issue with billboards (this isn't unique to TxSt, by the way). The metric that is always used is the number of vehicles that drive by it daily. That tells you literally nothing about the effectiveness--just the exposure. There are few ways to link billboards to actual impact--ticket sales, increased donations, increased interest, etc. You can contrast that with technology-based advertising, which gets you page clicks & all kinds of performance metrics. TxSt marketing has a weak internet & social media presence in general, though they occasionally surface with something cool. They don't do a good job of capitalizing on emotional connection--which is how you get donors & season ticket buyers. Fanaticism is all about emotional connection.

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Tue Dec 05, 2017 12:51 pm
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Post Re: 2018 Budget
just me or do we do way less billboards the last couple of years? i chalk that up as a winner for the power of the sports fan message board.

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Tue Dec 05, 2017 1:56 pm
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Post Re: 2018 Budget
There is one as you drive into san marcos from Austin that is on the left side of 35 off in a field and too low to the ground. My wife is tired of hearing me bitch about that one. Complete waste of money. You are right that the emotional connection sells. Part of our problem is that many people leave txst without an emotional connection to athletics. That is why it is important to build one with personal interactions. It also important to get kids to games, even if they arent the type that makes it to every game. It lays the ground work for later. I care much more about txst athletics now than I did as a student.


Tue Dec 05, 2017 2:13 pm
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Post Re: 2018 Budget
Since it is festivus season and time for the airing of grievances, I have one more. Most of the Bobcat Club promotional material focuses on scholarships as the reason for giving. Thats noble and all, but people donate money to athletics to build bad ass facilities, hire good coaches, beat rivals, and grow the program. There are plenty of places I can go with my money if I want kids to have a scholarship. There is one place I can go if I want TXST to beat utsa's ass in football. ATM did't grow into one of the richest athletic departments in the country because people wanted to give scholarships. They wanted to be a bigger/better program than UT.


Tue Dec 05, 2017 2:32 pm
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Post Re: 2018 Budget
That's what I've been saying!

It's cool and all that your donation goes to scholarships, but I don't donate for that reason. I donate because I want a bigger, better, more respected football program. I want to win championships in football, basketball, and baseball. I'm far more likey to donate if they call and say, hey we need money to go hire xyz coach so we can win more games, than if they call and say donate to scholarships.


Tue Dec 05, 2017 3:20 pm
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Post Re: 2018 Budget
I hear you, but that's not something they can do (especially in print).

The Bobcat Club money can ONLY go to scholarships. That's it. Not sure what would happen if there was a surplus (and frankly, that's probably not gonna be an issue for us in the short term).

I'd be curious to know if ANY G5 program is able to fund scholarships solely through donations.

Now they could try and focus on how funding scholarships helps fund better paid coaches/more coaches, etc... But I think that's in an education of how finances work in the NCAA.

As far as buildings? I don't think that will ever be covered via donations through the bobcat club. Those are separate fundraisers, and through bonds.

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Tue Dec 05, 2017 4:18 pm
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Post Re: 2018 Budget
The BC does push the message outside of just scholarships. If you've seen the 2017 membership guide, check out pages 16-21. It talks about building new facilities (the new UEC), how we compare revenue/membership wise to our SBC brethren regarding support, etc.

http://www.txstatebobcatclub.com/sports/2016/6/7/2017-membership-guide.aspx

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Tue Dec 05, 2017 4:59 pm
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Post Re: 2018 Budget
Under the income section in the budget, which one of these is the Bobcat Club donations? Is it under Athletic Director?

Athletics
Athletic Director 1,820,000
Athletic Camps & Workshops 200,000
Athletic Concessions 700,000
Athletics-Baseball 150,000
Athletics-Basketball-Men's 367,000
Athletics-Basketball-Women's 514,000
Athletics-Football 50,000
Athletics-Softball Women's 600,000
Athletics Volleyball 85,000
Athletic Marketing & Promotion 70,000
Athletics-BCAF Support 215,000
Club Seats 1,919,000
Drill Team Camp 50,000
Strahan Coliseum 7,000
Stadium Suite Sales 12,000
Ticket Office 215,000
Subtotal: Athletics 6,974,000


Tue Dec 05, 2017 5:48 pm
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Post Re: 2018 Budget
TheRevSWT wrote:
The Bobcat Club money can ONLY go to scholarships. That's it.

pretty sure that's not true.

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Tue Dec 05, 2017 5:50 pm
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