Re: Dave Campbell's Texas Football Magazine
I also realized that UTSA season tickets start at 120 while ours start at 80 and yet they've doubled out sales. I guess marketing helps.
Ticketing reality: they sold more than we did last year. You have to plan ticket sales for the next season accordingly. Our fans have proven that even free tickets at times are too much. Plus, UTSA has a market of over a million people, we have a market of 30K mostly uninterested students.