It’s not the Students or the Fans!
November 20, 2009
Over the years, I have had the opportunity to speak with many people about TXST athletics including distinguished alumni, faculty, fans, athletes, and students. Universally one word keeps surfacing, “Why?” Why isn’t this or that done? Everyone is baffled as to why things never seem to change. It is no secret that many people think of TXST as being inferior. This infuriates me because I know that perception is reality.
I have given this much thought and am led to one key opinion. I feel the problem is Read more
It’s Like Déjà Vu All Over Again
April 29, 2008
The humor of Yogi Berra struck me while thinking of the title for this article. Yogi had a unique perspective on life and he always had a way with words that made you think about the subject at hand.
It is my firm belief that athletics are the key to achieving success in publicizing TXST. If academics represent the primary draw, success will only come if TXST is in the same class as Princeton, Harvard or Yale. Success to other than Ivy League schools has come primarily from one thing – the success of their athletics programs. The fact of the matter is that athletic program success generates publicity, publicity generates interest, interest generates participation and participation generates revenue and stature. This statement does not belittle or lessen the value or importance of academics. Higher student attendance at TXST is the way to further the goal of education. However, consistently publicizing successful athletic programs is the way to increase attendance. Read more
